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Data Maturity Calculator

Why data maturity matters to the bottom line

Compared to beginners, data innovation leaders are:

5.5x times as likely to say they’ve increased their sales win rates by 10% or more thanks to intelligent and innovative data use.
2.9x as likely to report that they usually beat competitors to market — and do so by a year on average.

4.6x as likely to drive more than 20% of their revenue from new, innovative products and services.
4.5x as likely to believe their organization is in a very strong position to compete and succeed.

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The analysis performed by this tool is an estimate based on the inputs you provided. The analysis is not a guarantee of results, and is based on research as discussed in the report, “Economic Impact of Data Innovation 2023.”